Even in the AI era,
The answer lies with the Customer in the market.
Oswald Boutique Firm (OBF) is a strategy consulting boutique that focuses on markets, customers, and execution rather than just technology.
Why OBF?
Market &
Customer First
We validate by asking, "Will this actually work in the market?"
Boutique &
Focused
We work deeply with a select number of clients.
Execution &
Outcome
We prioritize actual outcomes over fancy frameworks.
Between Tech &
Market
We act as translators and coordinators between tech and business teams.
What We Do
OBF creates actionable execution plans, not just strategy documents.
Go-To-Market Consulting
Redesigning how you enter the market.
For organizations with products but unclear sales targets, we realign the entire GTM strategy from market segmentation to messaging, pricing, and sales/marketing structure.
Product-Led Growth
Making the product the engine of growth.
For SaaS/digital services with high marketing spend but low conversion/retention, we design a growth structure (PLG) centered around the product.
People & Culture
Building the organizational backbone to support strategy.
For teams where organization and culture lag behind rapid growth, we organize structure, roles, leadership, and culture together.
Lectures / Speech
Aligning perspectives and language in a single session.
We conduct lectures on topics the entire organization needs to understand, such as AI, GTM, PLG, and organizational culture.
1:1 Coaching
Structuring the worries you faced alone.
Coaching to help founders, leaders, and individuals organize business, career, organizational, and life decisions with a partner.
AI Talent Development
Designing and running programs that build real-world capability.
From defining competency goals to curriculum design, project-based training, and assessment, we execute semester-based education programs that help faculty and students develop practical skills for the AI era.
Technology Briefings
Turning new technology into decisions your team can act on.
We deliver quarterly seminars on emerging technologies and provide license-free materials and frameworks to support internal learning—while bridging academic depth and industry execution so teams don’t miss what matters.
Policy Advisory & Review
Independent review to reduce leakage and surface structural risks.
As a third-party perspective outside stakeholder incentives, we identify resource leakage and structural issues across programs and budgets, then propose evidence-based improvements—balancing business rigor with engineering reality.
Client Success
Achievements made together with leaders from various industries.
GS 52g
Performed PLG and GTM consulting for MISO AI Playground, designing and executing the entire service growth process from pricing to product launch strategy.
ByteDance
As the global GTM partner for 10x AI Engineer 'TRAE', we are executing a strategy to break through market limits by expanding into a coding agent usable by non-developers.
Gamma
Partnered from the early stage of 20 employees to securing 2 million paid customers. Based on these achievements, attracted lead investment from a16z and recognized with a $2.1B valuation.
OBF is not a company that just talks strategy,
but a partner that creates 'executable strategies'
centered on the market and customers.
